International Business Essay Example | Topics and Well Written Essays - 2250 words - 1

Global Business - Essay Example This article depicts these advantages and deterrents, alluding to additionally contextual analyses as legitimization for the contentions gave. The upsides of expansion There are numerous dangers of adjusting just a solitary market with one item or administration that has been ascribed to putting the entirety of a firm’s acknowledged eggs in a solitary crate (Thompson, Strickland and Gamble 2013). For all intents and purposes each item or administration offered by an organization has a built up life cycle, moving from a development stage to a possible decrease along the existence cycle model in which deals and request start to decay. The existence pattern of the item is dictated by various variables, including shopper conduct changes, inventive item discharges by rivalry that beats, serious estimating cases that drive cost touchy purchasers to match firms, or even new market contestants that expansion decision and lower changing expenses for customers to abandon to an opponent brand. Whatever the case driving life cycle, partnerships must be distinctly and proactively mindful of the capacity of their solitary item or administration in continuing since a long time ago run benefit development. As a result of the dangers of a deteriorating neighborhood showcase, organizations accomplish focal points by enhancing the business into another universal market. The most noteworthy preferred position is that broadening permits the business to spread dangers (Thompson et al. 2013). Hazard happens through an assortment of drivers, both inside related and remotely determined. For a business working in a solitary market with a solitary item, any progressions to request can affect income development and even convolute a significant number of the worth chain components that help business, including HR, flexibly chain and obtainment, as... As delineated by the paper, there are numerous dangers of overhauling just a solitary market with one item or administration that has been ascribed to setting the entirety of a firm’s certifiable eggs in a solitary bushel. Essentially every item or administration offered by an enterprise has a built up life cycle, moving from a development stage to a possible decrease along the existence cycle model in which deals and request start to decay. The existence pattern of the item is dictated by various elements, including purchaser conduct changes, imaginative item discharges by rivalry that beats, serious evaluating occurrences that drive cost delicate purchasers to match firms, or even new market participants that expansion decision and lower changing expenses for shoppers to abandon to an opponent brand. This paper makes an end that there are in reality a bigger number of points of interest than drawbacks in choosing an expansion procedure. Income expands, better income position, and cost decrease in an assortment of help divisions along the worth chain are the most conspicuous of these preferences. Comprehensive in focal points are better extent of control, progressively productive and cost-recognizing coordinations openings, and even money valuation for the broadened partnership. The depicted disservices of unsubstantial diverse information on the remote market, high control and intensity of purchasing markets, and problematic advancement dangers would will in general balance favorable circumstances when these circumstances happen in the new worldwide market. Notwithstanding the detriments, the since quite a while ago run advantages of broadening supplant the likely blocks of looking for this procedure for development.

The Police Interaction with the Criminal Justice System Term Paper - 1

The Police Interaction with the Criminal Justice System - Term Paper Example Network policing has become the national mantra of the American police. For over 15 years cops, issue situated policing and network have been progressed as amazing arranging subjects of open security. The term police, itself implies common organization and police offices have been accountable for the organization of the city, in contrast to the military power. The police speak to the common intensity of government. The primary sorted out American police office was made in Boston in 1838. The police powers have been sent during mobs and they worked by the guidelines gave to them by the authoritative offices. The chain of command of police framework is straightforwardly under the ideological groups and it has brought about doubt of individuals on police powers. It has been seen that the police framework works for open government assistance and they assume an essential job in keeping up harmony and security in the general public. The police divisions of United States of America are separated into a few offices and offices. The most noticeable police division is the New York Police Department, which is responsible for any sort of crime in the general public. Every single crime is recorded in the document of the New York Police Department and this division is arranged in a few puts in request to guarantee open wellbeing. There are numerous likenesses in the working style of the of the urban police framework at present contrasted with the past. With the obstruction of outside weights including requests for trustworthiness, productivity, and wrongdoing control the focal point of the police framework has limited on wrongdoing. Crimes are first answered to police divisions and they take lawful and moral activities to determine the issues related with the wrongdoing and present individuals indicted for the wrongdoing to the equity framework. From a far off past to introduce it has been seen that much impedance of ideological groups and business people in the working arrangement of police has brought about obliviousness towards little wrongdoings.

Brand Management Across Geographic Boundaries and Market Segments Essay

Apple’s support of separation between item structures and its advancement of mystery around new item dispatches elevates the Apple persona. These make the Apple â€Å"halo effect,† where a purchaser of one Apple item has a high likelihood of coming back to Apple for different items too. Apple’s has underscored its exceptional retail locations through structure for a few of its leader areas just as fitting the retail experience to incorporate item â€Å"test drives†, classes and workshops equipped showing clients its items. With generally light nearness in lower-edge, higher-development geographic regions, Apple will encounter less of its radiance impact and diminished item/brand acknowledgment, bringing down deals potential. With China and India assessed to make up about 66% of PC advertise development through 2010, this could be a noteworthy test for Apple. Rivalry Against the Mac: Apple’s position is improving in the overall PC advertise; the Mac despite everything speaks to a little division of the general PC showcase. Apple appreciates a one of a kind favorable position of having something of a specialty showcase without expecting to contend legitimately with Hewlett-Packard Company (HPQ) and (DELL) and Microsoft (MSFT) working frameworks for big business support. Against the iPod: Although Apple remains the business chief in PMPs, the opposition is making noteworthy increases. The prevalence of blaze based PMPs is hazardous for Apple, which has a lot more grounded showcase nearness in hard-drive based (HDD) players. To battle this, Apple may discharge another glimmer based line of players. Mac in the Living Room Apple’s iPod and iTunes are a ground-breaking mix that encourages a system style of expanding returns. By selling iPods, Apple builds the purchaser interest for music from iTunes. By setting progressively melodic decisions on iTunes there is more interest for iPods. Apple is going for the computerized lounge of things to come. For instance, Apple just discharged a â€Å"boom box† versatile form of the iPod. This accompanies a remote control. Apple is unmistakably attempting to build up a more grounded center competency in the amusement territory. Style at a Premium Apple’s items are in vogue and beautiful. After Jobs returned in 1997, Apple held an uncommon planner called Jonathan Ive to separate their PCs. Ive’s structure of the iMac included clear bright cases that recognized Apple PCs. Macintosh positions its Macintosh PCs as higher caliber and more significant expense. HP, Dell, and other PC producers are evaluating numerous frameworks. In spite of the fact that the Mac Mini is a base model with scarcely any highlights, it arrives in an extremely little and unmistakable bundle. Mac depicts this PC as â€Å"Small is Beautiful†. (Mac) Likewise, the iPod Shuffle was Apple’s first section of blaze memory-based convenient music players. Apple and the Digital Lifestyle Apple not just overwhelms the music player showcase, its iLife suite furnishes purchasers with simple to-utilize programming for music and video structure. With â€Å"podcast† a family word, Apple’s Garage Band application makes the chronicle of digital broadcasts and music exceptionally simple. Working Segments Apple breaks its deals into five â€Å"operating segments†. The graph underneath shows the deals by portion for every year 2002-2005. On a rate premise, just the retail section gives off an impression of being beating the others. Separation Apple spearheaded the PDA showcase by presenting the Newton in 1993. Afterward, Apple acquainted the simple with use iMac in 1998, and refreshes following 1998. In 2001, Apple hit another significant recorded point by propelling iTunes. This denoted the start of Apple’s new procedure of making the Mac the center point for the â€Å"digital lifestyle†. Apple at that point opened its own stores, notwithstanding fights by free. At that point Apple presented the iPod, fundamental to the â€Å"digital lifestyle† technique. Philip W. Schiller, VP of Worldwide Product Marketing for Apple, expressed, â€Å"iPod is going to change the manner in which individuals tune in to music.† He was correct. Apple proceeded with their inventive streak with progressions in level board LCDs for work areas in 2002 and improved scratch pad in 2003. In 2003, Apple discharged the iLife bundle, containing improved forms of iDVD, iMovie, iPhoto, and iTunes. Apple proceeded with its computerized way of life technique by propelling iTunes Music Store online in 2003, In 2003, Apple discharged the world’s quickest PC (Mac G5).

Different Types of Documents Produced in a Business Environment free essay sample

The various organizations where content might be introduced are textual style typefaces, headings, text dimension, impacts (striking, italics, underlined), hues and content boxes. We can organize message in passages, tables and sections. We can include visual cues, headers and footers. We can likewise include tables, charts, graphs and flowcharts as a reasonable method to speak to information and procedures. 1. 3 Explain the reason and advantages of delivering high caliber and alluring reports The records you produce for your association are a picture of portrayal of your association. So it makes an impact on the peruser about the guidelines of the association. A decent quality archive that looks great to the crowd can acquire clients and increment the company’s notoriety. The nature of your records is a reflection on you. 2. 3 Describe various kinds of innovation accessible for contributing, designing, and altering content and their principle includes A console and mouse would be the primary innovation to embed content into a PC. When utilizing a console you press the particular key for each character that requirements contributing, and this is moved on to the PC screen, in a word preparing program. A mouse encourages you explore on the PC screen to choose the projects to choose the projects to open and view and type the content. Another type of contributing could be reordering data from the web or another archive. You could even utilize a scanner to enter content and move records into the PC. Inside the Microsoft Word bundle, you have the accompanying instruments to design the content to make it look high caliber: - WordArt: this incorporates impacts, for example, shadows, diagrams, hues, slopes, and 3D impacts that can be added to a word or expression. WordArt can likewise twist, stretch, pivot, or adjust the state of the content. - Page design: the course of action of content, pictures and different items on a page. - Columns: this is a vertical division of content on a page, typically found in the design of booklets, papers, magazines and flyers. - Paragraphs: typically an unmistakable, short area on a record/bit of composing, ordinarily with a solitary subject. - Headers and footers: A header or footer is content or illustrations that is normally printed at the top or base of each page in a record. A header is imprinted in the top edge; a footer is imprinted in the base edge. The sorts of innovation that are accessible to alter content are: - Spell check: a PC program that recognizes potential incorrect spellings in a square of content by contrasting the content and a database of the right spellings. - Grammar check: this is a device on Microsoft programs that gives you accommodating insights to improve your sentence structure. - Find and supplant: this is a capacity that permits you to look for a specific word in a record and supplant it on the off chance that you have to rename more than single word. 3. Clarify the advantages of concurring the reason, substance, style and cutoff times for creating archives. The crowd of a record is the gathering of individuals for what it's identity is composed for. Along these lines, records ought to be intended to address the issues of the normal crowd. You have to know the motivation behind the archive so you realize what and how to deliver it, for instance, on the off chance that it is publicizing for youngsters you would need it to be attractive and in a style that will speak to them. It is critical to concur the substance so you can acquire the data, design and sort out the format. Cutoff times are significant so you can design other work around it and complete the record on schedule. 3. 2 Outline various methods of sorting out substance for reports. To sort out the substance you require for an archive, you first need to discover how the report is to be introduced and the data that will be incorporated. In any case, ways you could sort out substance could be: - Bullet focuses - Alphabetical requesting - Chronological request - Headings - Text - Graphs - Text boxes You should then store all the data required securely and with clear document names. 3. Diagram methods of incorporating and spreading out content and non-content. Content and non content can be coordinated effectively with Microsoft Word or Publisher. There are numerous methods of spreading out a record, utilizing sections, designs, and squares of content, headings, foundation hues, pictures and blank area and fold message over; which causes you to work around with its various highlights to get a steady configuration. Likewise there are other office applications that help with incorporating and spreading out content and non-content, for instance, Excel and PowerPoint, help with coordinating content and non-message in spread sheets and slides. Numerous associations utilize a logo on all their pieces of literature and their reports frequently have a quite certain style. This will be accomplished by continually utilizing similar textual styles, text dimensions, content and page hues and page format. 3. 4 Describe methods of checking completed records for exactness †including spelling, sentence structure and accentuation †and accuracy, and the motivation behind doing as such. At the point when you have wrapped up an archive, you should audit and check it completely before sending or printing the record. Word reports have a spell check work, anyway in any event, utilizing spell check probably won't be totally precise, subsequently utilizing a language structure beware of the archive too, will be progressively useful. In the wake of doing the spell and language checks, you could request that another partner edit your work †having an editor can help feature issues as they are a new arrangement of eyes that have not perused the report. Re-perusing the records a few days subsequent to finishing, may revive your brain to see any redresses and modifications. It is useful to contrast the last form and unique notes and unfinished copies. These checks are to guarantee that your report that you need to make is fit for reason and right before appearing to a senior individual from staff or creation of the record. 3. 5 Explain the motivation behind putting away archives securely and safely, and methods of doing as such. Any report with any delicate data ought to consistently be put away securely; electronically or truly. For instance, - A file organizer which can be bolted, as it might be required for sometime later/reference. Putting away private records electronically ought to consistently be put away with secret key insurance, on a sheltered and secure working framework. - Locking your PC if you’re leaving your work area, regardless of whether it is for only a couple of moments. - Being mindful who is around you or your work area when managing archives with private data on. 3. 6 Explain the motivation behind privacy and information security when planning records. Any type of individual data held about an individual inside an organization is ensured under the Data Protection Act; this implies all information ought to be kept private. This is noteworthy to guarantee no one will have the option to get the information and pass the data on. Secrecy is significant when getting ready reports, on the grounds that Oxfordshire County Council is associated with a great deal of individual information: †¢Full names †¢Contact subtleties (locations and telephone numbers) †¢Records When planning records we should know about what we are remembering for the archive, for instance in the event that you are including a photo, do you have the correct authorization to utilize it? As an organization, so as to ensure the clients and the proprietor, secrecy must be watched. 3. Clarify the reason and advantages of complying with time constraints. In the event that cutoff times are esteemed and complying with those time constraints is upheld, desires are reliable. It is significant that you produce your work to the most ideal standard so as to meet the prerequisites of the individual setting the undertaking. This will show you are capable and dependable and you can be depended upon to get things finished. You may not know who else may be hanging tight for your work; it could need to be given to another person. This may cause issues and deferrals in the work environment and could influence group connections.

Effective Writing and Analyzing a Comparative Report

Question: Examine about the Effective Writing and Analyzing a Comparative Report. Answer: Presentation Compelling composing is the sort of composing, which has coherent progression of thoughts and attachment in the substance (Paxton 2007). This investigation will look at two order subjects in particular Marketing Major and Music. The investigation will talk about the substance, learning sources and techniques for these two subjects. Aside from that, the investigation will likewise portray the profession open doors for both the subject and give suggestion upon the subject. See Point Similar examination between promoting major and music can feature various parts of the twp subjects. Examination of various components and center substance of these two subjects will light up additionally in its application regions. Promoting examines are the perfect focuses for the understudies towards looking for profession in the field of showcasing the board, universal advertising, hierarchical turn of events and operational administration. Then again, music is branch of knowledge with stresses on perceiving tune whereupon music organization is based. Similar Analysis As indicated by Woodward-Kron (2004), showcasing is the subject, which centers around advancement and the executives of progressing relationship with the clients, providers, accomplices, contenders and different partners in an association. The level of promoting doesn't just depends on one branch of knowledge; rather it creates showcasing aptitudes and gives learning of brain science towards understanding the psyche of buyers in an association. Aside from that, the substance of showcasing subject generally centers around business and managerial investigations. Then again, Coffin et al. (2003) opined that Music subject is the field of study, which is related with learning music. In addition, it contacts the learning spaces like subjective area, psychomotor area, music thankfulness and affectability. As per Bravo, Lucia-Palacios and Martin (2016), advertising can be gained from various rumored colleges both as graduate and college class. Aside from including classes inside the colleges, the understudy can likewise become familiar with the subject over the web. Different presumed colleges give online chances to the understudies for getting the hang of promoting and having degree regarding this matter. Then again, Juncos and Markman (2016) opined that understudies can likewise find out about Music subject from various expressions and music schools and colleges. The instructing and learning technique for advertising major and music is totally extraordinary. Music is something identified with expressions and promoting major is something identified with pragmatic methodology utilized in an association. Music subject can't be quantitative in strategy, though promoting major can be to some degree quantitative in approach. As per Coffin et al. (2003), understudy can get sufficient open doors in advertising major towards landing fitting positions. The majority of the understudies first get the open doors in quite a while and partner as a rule advertising. Aside from that, the alumni can likewise get open doors in promoting research, open connection chief, purchaser conduct expert, publicizing supervisor and some more. Then again, Woodward-Kron, R. (2004) opined that understudies can get enough vocation open doors in the music field in the wake of seeking after music subject. Also, the understudies can begin their vocation as music instructor, music mentor, music bookkeeper and others. Later on, the understudies can likewise build up their vocation as performer, music writer, executives and some more. End While closing the investigation, it tends to be said that Marketing Major Subject and Music are two unique sorts of order. Promoting Major is totally identified with functional methodology utilized in the associations. Then again, Music is totally identified with expressions and necessities to have intense of innovativeness in each viewpoint. Promoting major give profession openings in business industry, while music gives vocation openings in music industry. Suggestion The understudies having more force in managing open and difficulties in life should seek after promoting major. Then again, understudies having energy for music and instruments should seek after music as their subject. Both the subject has enough open doors in creating professions throughout everyday life. In any case, Marketing major is substantially more compelling to build up their professions as business enterprises are more in number when contrasted with music industry. References Bravo, R., Lucia-Palacios, L. what's more, Martin, M.J., 2016. Procedures and results in understudy cooperation. An exact examination in a promoting subject.Studies in Higher Education,41(2), pp.302-320. Final resting place et al. 2003. Composing for various controls. In: Coffin, Caroline; Curry, Mary Jane; Goodman, Sharon; Hewings, Ann; Lillis, Theresa and Swann, Joan eds. Showing Academic Writing: A Toolkit for Higher Education. London, UK: Routledge, pp. 4572. Juncos, D.G. what's more, Markman, E.J., 2016. Acknowledgment and Commitment Therapy for the treatment of music execution uneasiness: A solitary subject structure with a college student.Psychology of Music,44(5), pp.935-952. Paxton, M. 2007. Pressures between course book teaching method and the proficiency practices of the disciplinary network: An investigation of writing in first year economics.Journal Of English For Academic Purposes,6(2), 109-125. Woodward-Kron, R. 2004. Talk people group and composing apprenticeship: an examination of these ideas in undergrad Education understudies writing.Journal of English for Academic Purposes, 3(2), pp.139-161.

GetYourGuide

GetYourGuide With Entrepreneurial Insights/Cleverism we want to help people interested in starting and growing their own companies. A good way to learn that is to listen to leading entrepreneurs and get their Entrepreneurial Insights.In this episode Johannes Reck, co-founder and CEO of GetYourGuide will share his knowledge, so you can make better decisions. Share this video or embed it on your website, so more people learn to become a better entrepreneur.Martin: Hi, today we are in the office of GetYourGuide in Berlin and next to me is sitting one of the founders, Johannes who are you and what do you do?Johannes: Well my name is Johannes and Im the co-founder and CEO of GetYourGuide.Martin: What did you do before you started this company?Johannes: I was actually a biochemistry student originally, so I worked in the lab. I worked on learning and memory with mice â€" this was Federal Institute of Technology in Zurich and after that I had a brief stint as a management consultant for the Boston Consu lting Group, before I actually went off and co-founded GetYourGuide along with a couple of fellow students at the university in Switzerland.Martin: Was this your first contact with entrepreneurship?Johannes: Well get GetYourGuide was already a student project during the time when I went to university, so I would say stuff like the prequel to GetYourGuide which was a slightly different platform to where we are today, which was a student project for already, I think a year or two before we literally went into creating GetYourGuide as we know it today, was my first contact on entrepreneurship. But before that, I had none and I was also still you know what GetYourGuide and GetYourGuide journey started, I was 24 25 years old.Martin: And did you start this student initiative or just did you just join?Johannes: No, I started it.Martin: Oh, cool. Okay, how would you describe to the people out there how your typical business day looks like and how it changed from maybe the beginning of the company?Johannes: The very beginnings of the company you know were pretty simple, so we had a small room you know which pretty much looked like a garage. It wasn’t a garage, but it was more or less I would say the equivalent. At the University, there are no air conditioning and there was just one single window and we had a little server standing in the same room and everyone was doing everything, everyone was coding, everyone was you know was doing design and everyone was doing customers service, everyone was doing sales, so there was no real division of labour yet. I would say it is very basic and it was a great time, we basically studied throughout the day and then at night time came together in this small room and stuff like coded through and hacked our way to the first prototype and you know fast forward four years, it’s significantly changed I would say my days today are mostly dominated by running the executive team and the strategy for GetYourGuide. Investor relations is a big piece of it, I have to keep our shareholders aligned and our vision aligned and then finally I would say a lot of my time goes into a HR and Recruiting, so I talk a lot to the employees and try to figure out you know how we can improve the management of the company and Im also very much involved in getting new talent on board which is pivotal for a start up at our stage it is really the most important thing that you know we have high calibre and new recruits and thats something that Im really excited about and also very involved in. Martin: Okay and lets talk about the business model of GetYourGuide. What is the current business model of GetYourGuide?Johannes: Well GetYourGuide maybe just to explain it, GetYourGuide started off when I described the student project and the prototype. GetYourGuide started off as a peer-to-peer marketplace, so students could log in and become professional tour guides on our platform and sell their services to other travellers or other students, y ou know a little bit like a CouchSurf and AirBnB if you want for students and for sight-seeing. And that never really worked out, so we very much tanked that idea and within one-and-a-half or two years you know we realized that you know that it wasnt going anywhere and what we decided to do then, was to take a second stab at the market because what we saw was that a lot of local professional sight-seeing tour and activity companies that exist all over the world you know cannot really market themselves very well on the web and theres not a portal where you can just log in and where you create your content and then get distribution in the travel world, that just didnt exist. And the traditional value chain was extremely fragmented, where only a few lucky ones got a favoured and got distribution, particularly the big landmarks like Eiffel Tower or maybe the big Broadway Musical, those kind of like highlights.But you know the market, as we looked into it you know, it turned out to be ex tremely distributed and thats a very big long tail of local travel activity supplies and just to give you an example, a local Berlin Segway Tour Company or the food tour through Paris, I know the interesting movie tour in LA you know just to name a few and there’s many, many others. All that hadn’t been brought together and we thought, hey you know what, how about turn our original peer to peer model that wasnt working around and what about we create something new which is more of a professional marketplace for travel activities where we have a real extra net for suppliers to login and mention their inventory and their pricing and your management. And on the other hand have customers you know that have the opportunity to book all these great services and their destination and how the business model then turned out and you know its very naturally in that whenever a customer came to our website and found this great content and wanted to make a reservation, we would get a commissio n fee off of every booking that was made. And later on we also discovered that within the travel industry, there was a high demand for these sort of products for this sort of content and what we then did was that wrote an API for our platform where you know travel industry, agents or intermediaries or publishers could take our content and market it through their website and again take a commission in between. We would host the entire transaction would also get a fee that we would split with the publisher.So its very much a B to C or B to B to C model and where we always control the transaction and get a commission fee for every transaction thats made, which is a great proposition because at the end of the day we are only billing our suppliers for bookings that actually happened we don’t book them for listing or things and we don’t book them we dont bill them for clicks. Martin: Yeah like the performance marketing agency.Johannes: Very traditional performance marketing, thats th e way how the travel industry as a broader industry also works. So and the hotel reservations base which has gotten extremely big over the past ten years on the web, it’s exactly the same model.Martin: Yeah.Johannes: For flight booking, it’s the same model.Martin: When you started this kind of business or had this business idea, was this business idea related to the student initiative or was it just that you got some idea in the student initiative and then took it and founded your company?Johannes: No, it was it was a more traditional you know start-up in the sense that we had this idea and then we actually attended university classes in order to learn you know how you can found a company and the legal structure behind it and what the financial frameworks are and but we had this idea of digitizing exciting things to do and destinations and making them accessible on the web, that was the basic idea that weve been following for the past 6 years.Martin: And what have been your maj or assumptions when you had to decide whether you would like to pursue this kind of idea and how did you test this assumptions?Johannes: To be honest, looking back I think we didnt have many assumptions and I think we didnt have much of a clue, so I would say Im a lucky guy who stumbled into something great, like most great companies by the way. But we the only thing that, the only assumption that I think we made from the very beginning is that we thought that the market opportunity was very big and that you know that the turnover generated in travel activities worldwide and in each destination is very big and goes into the hundreds of millions and millions and that we validated through talking to local suppliers. But that’s about the only thing that we really validated I would say, we didnt really look into much more than that.Martin: Okay and what have been the major challenges for you for reaching your first million visitors per sample?Johannes: It’s always hard to pinpoint you know the specific challenges but I think the key challenge that every entrepreneur goes through in the holidays is insufficient resources and a huge endeavour. I think thats the key point you know, you only have so much time to get some traction and show that your model is working to a certain degree before you run out of funds, you can’t finance it yourself and the way how we dealt with that was, that in the beginning we just didnt spend money and everything we did, we did ourselves. So we had a totally do-it-yourself mentality, where we were hosting our own servers and Im writing all the code for the server hosting ourselves, we didnt do anything externally with that.Martin: Yeah.Johannes: As I said we had a server in that little tiny room, you know we built the code ourselves, we didn’t had any employees, we weren’t paying ourselves any salary, as much as we needed to, you know get the daily soup and in a way we are extremely self sufficient, you know we were burning ve ry, very little money. I mean, I think all the way through to the company turning over you know millions and millions of dollars already, we had burned through you know tiny amounts of funding, obviously as we then scaled, we put a lot of our funds to work but in the early days it was pretty self sufficient.Martin: And did you bootstrap company or was thisand to which point?Johannes: I was it was semi bootstrapped, so we were lucky that we actually put the founders put in money themselves in the very beginning, which you know I guess Ill call bootstrapping and we were living off of these funds.Martin: Yeah.Johannes: But additionally we got some money from a very early angel who had built Travel.ca which is Switzerlands biggest travel agency.Martin: Okay.Johannes: And from the local cantonal bank which is a historically interesting thing, but back in 2009 2010 when the company was founded, there was a lot of liquidity in the Swiss banking market.Martin: A grant or a loan equity?Joh annes: No, it was actually equity investment.Martin: Interesting.Johannes: It’s a very, very bizarre, I mean today I think banks wont do that anymore but back then it was the historic thing that they did it and you know we got lucky and got some investment, so but it was the majority of the money came out of the founders pocket, so we were boot-strapping that way.Martin: Okay, good. Lets talk about the corporate strategy of GetYourGuide, what you think is the competitive advantage of your company over the competitors and how do you try to maintain it or grow this competitive advantage?Johannes: I think competitive advantage for a marketplace model like ours is fairly easy, you have two pieces to the equation, one is demand and the other is supply and you build up the supply and then you build up the demand and then you match the two. And the more liquidity you get on each side, you know the more you drive your marketplace, the more valuable the asset becomes and I think everythin g that weve been focused around at the end of the day was to increase liquidity in our marketplace from the first day on and I think weve already come a very long way. You know a lot of the businesses on our marketplace today actually make their living off it.Martin: Alright.Johannes: I think this will only go up. I think ultimately we will become more and more important as a revenue stream for other businesses on our platform and then we also will make the entire market bigger because a lot of people that previously werent even into sightseeing, or doing things when they were travelling, now find it very easy and accessible. They find that its a much better way to travel. I think well make the market bigger and we will increase the liquidity of the existing monetary streams that now come increasingly through mobile and through the web and I think the more liquidity we can drive, the more competitive advantage we will have towards any competitor, because competitors always need to b uild up the same thing and marketplace are very difficult to replicate in a way that you have to get the supply and you have to become relevant to them. And I would say if you would found GetYourGuide again today or if I you know had the task to compete against our own company with that everything that I know and I would know that is very, very difficult because I would need to create the same dynamicMartin: Yeah.Johannes: That this company already has which today would mean spending a lot of money on marketing, on supply and to ramp it up to the same degree is extremely difficult because theres so many small pieces to it and ultimately you know I could name you from the marketing and the customers service and sales, etc. etc. like so many small competitive advantages but I think it all boils down to the concept of you know how big the liquidity is between the two pieces and you know you need all these small pieces to build it up.Martin: Let’s talk a little about the market for tr avelling, how do you perceive the past development in terms of the market size, market growth, and profitability maybe in some specific segments and what would be your focus for the future?Johannes: Well I think the travel market is a very interesting market, when we started it was actually already written off as more or less done online. Now we see a lot of investment coming back into the online travel market because there are a couple of fantastic outcomes for investors in the travel market in the past 3-4 years. Companies Kayak or Trivago from Germany. I would say generally we’re still very early days, with the technology. The travelling market is ripe for disruption, to put it mildly, particularly in your traditional airline and also the hotel pieces, our market is a little bit of an ignored area and the sort of travel that has no technology and which is also great because it allows us a lot of room to build technology into that piece of the market.I think generally the travel market is notorious for being a very, very, very big market. I think its next to probably health care, oil and gas and banking and finance are probably one of the top three for biggest markets in the world. It has on average very low margins and a lot of distribution in it and cross distribution. I think consolidation and that fragmented distribution market, through the distribution itself but also the technology that enables any sort of consolidation there, will happen over time and will be very interesting for investors and also new entrants.Martin: How do you think in this kind of market set up that you described, how should oneself position in it to for example, I mean as you talk about the value chain you could position yourself may be in a slot where the margins are higher?Johannes: That’s right, but it’s always, I mean you always have to think about you know margins versus volume. You know, flights in the travel market are notorious for low margins. Ive seen a couple of fantastic businesses set up on flights for instance Sky Scanner out the UK, great business lives off of flights, Kayak in the US is also great business. On the flipside, you can go into niche markets. I would say more upscale travel market where margins are higher. It really always depends on the business model and how you can get this scale. I think at the end of the day and travel you know whatever you do, you have to have a very, very solid grasp of your unit economics and of how you scale a company, its very easy in travel to scale losses because the margins are lower. Martin: Yeah.Johannes: And the repeated behaviour of customers are more difficult because customers dont repeat as often because they know you travel once a year or twice a year, so you have to have a very, very good sense of the unit economics and how you scale the company. I think thats the key in travel.Martin: So this would mean I would have to earn money on the first company on the first customer who comes an d not building on the belief that a customer would come repeatedly?Johannes: I think ultimately you have to get the customer to come repeatedly and thats something that everyone works on but from my understanding and from what Ive seen is that most or all successful travel companies makes money on the first transaction.Martin: Okay, that’s it. As we from Entrepreneurs Insights, we try to help young entrepreneurs and give them some advice from more senior entrepreneurs, what would be your advice for bootstrapping in a very good and efficient way, because you have some experience in this?Johannes: I think for bootstrapping, the most important thing about bootstrapping is, I think that you have a very clear objective where you want to go because a lot of entrepreneurs make the mistake that they bootstrap for too long and I always find that you have to know exactly what you want to do and then you have to go after it and you also have to be ready to pull the plug if you see that it is nt working. So I think creating clear objectives and outcomes is something that I find is very important and that isn’t done enough by people who do bootstrap. Particularly around her in Berlin, your standard of living is very cheap, you can bootstrap for years but I think that isn’t any productive.I think bootstrapping should just be a way to get started into the company and get your initial proof and you should have very clear objectives around that. I think another thing that I would say besides objectives is to that you know when you’re bootstrapping; you’re typically working with a few other people that believe in the project and the vision. I would think the right incentive structure for all these people that are on board, equity options and thinking that through as an entrepreneur, I think is very important. And also thinking about this already very long-term of how thats going to turn on 4 to 8 years and how are decisions being made in my company and what’s the sha reholders structure is, also new angels or VCs that are coming. Think thats another thing that I would really think about, there is a lot of literature about that on the web these days, not as much when I started but today there is a lot of literature on it and I think thats something I would really pay very close attention to.Martin: So thank you very much Johannes and maybe we can visit GetYourGuide next time.Johannes: Absolutely, I would be delighted.

Guilt in The Book Thief - Literature Essay Samples

The Book Thief by Markus Zusak is set in Nazi Germany in World War II. Narrated by Death, the novel takes as its protagonist Liesel Meminger, a girl who grows up in a foster home where Jews arent seen as evil, in a departure from attitudes in the rest of Nazi Germany. Max, a Jew living in the Hubermanns basement, carries guilt on his shoulders as much as anyone else. He left his family, endangered a mans life, and jeopardized a whole family by living in their basement. Nazi Germany makes Max feel this way, persecuting Jews and threatening anyone who shows compassion towards the Jewish religion; naturally, guilt is a burden carried on the shoulders of many characters in The Book Thief. In The Book Thief, Max is the character who bears the most guilt. When a Nazi soldier knocks at Max’s family’s door, his mother finds a way to let him escape, but only Max can go, and he decides to leave: â€Å"If only he’d turned for one last look at his family as he left the apartment. Perhaps then the guilt would not have been so heavy. No final goodbye† (193). Max feels selfish and cruel, escaping the arms of the Fà ¼hrer and going to live a new life while his family is tortured and killed. He also feels guilty because he endangered the life of a dear friend, Walter Kugler, who helped Max find a family to live in. When Max arrives at 33 Himmel Street, and Rosa and Hans take care of him, Max says, Better than nothing, Max assured him. Better than I deserve— thank you' (208). Max feels guilty because he knows he is putting the Hubermanns in great danger by living in their basement. The Hubermanns barely have enough to eat with three people, so Ma x also feels guilty for taking what little food they have. Max, living in a cruel Nazi Germany, bears the guilt of a position where almost all of his decisions will hurt or affect anyone around him. Nazi Germany, suppressed by the iron fist of the Fà ¼hrer, becomes so awful the Jews and the citizens that are all miserable because of the circumstances of that place. Death describes the weight of survivors guilt: â€Å"Living was Living. The price was guilt and shame† (208). Such a cruel society regularly forces Max to understand that he doesn’t deserve the most basic things that people take for granted, and he should feel guilty for having them. The Hubermanns are also plagued with shame because society consistently tells them they should feel guilty and ashamed for doing the right thing. When Michael feels guilt for leaving the war alive, he says to Rosa Hubermann, â€Å"’ Why do I want to live? I shouldn’t want to but I do†Ã¢â‚¬â„¢ (487). He feels derelict for not staying with his mother during the air raid, thus feeling blameworthy for putting himself before his mother. Michael Holtzapfel has been through the death of his brother and the mai med and dead bodies of the war, and yet still wants to live, hating himself for it. In Germany, World War II, whether you were a Jew or one of Hitlers most loyal followers, Nazi Germany is so cruel it makes people feel guilty for having the desire to live. Mein Kampf, by Adolf Hitler, inspires the lives of many hate-filled individuals but also saved the life of Max Vandenburg. On his way to the Hubermann household, he receives a book from his savior: Midway through May 1940, Mein Kampf arrived, with a key taped to the inside cover. The man’s a genius, Max decided, but there was still a shudder when he thought about traveling to Munich (195). Now, instead of Hitler holding and possessing Hitler, Max is holding Hitler in his hand, escaping near death and receiving a second chance. Max is traveling to a new, strange, world, with only the familiarity of the power of Hitler and his book Mein Kampf. When Liesel is thinking about writing about her life, Death narrates, When she came to write her story, she would wonder exactly when the books and the words started to mean not just something, but everything. Was it when she first set eyes on the room with shelves and shelves of them? Or when Max Vandenburg arrived on Himmel Street carryi ng handfuls of suffering and Hitler’s Mein Kampf? (30). Hitlers book Mein Kampf means My Struggle, and Hitler completely opposes Jews, but Death also describes Max also bearing the suffering. The jewel-like words falling from Hitlers mouth and sprouting from the pages of Mein Kampf are eloquent enough to make a whole nation fall in love with them and believe that Hitler suffered while Jews dont suffer at all. Mein Kampf is truly both a torture weapon and a heroic object that saved a Jews life. Many of the characters in The Book Thief have lost family members, and many wrestle with the survivor’s guilt of continuing to live while their loved ones do not. Hans believes he owes his life to Erik Vandenburg, who saved him during World War I. As a result, he believes he is responsible for caring for Erik’s family in any way they need, and allows Max, Eriks son, to reside safely in the Hubermanns basement. Max, however, also has his feelings of responsibility. When he arrives at the Hubermanns’ house, he is so consumed by guilt over having left his family to die, taking the little food the Hubermanns have, and endangering the whole Hubermann household for his own survival. Guilt in The Book Thief is an idea many characters fight with, and many characters like Michael Holzapfel give in to the guilt of wanting to live.